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Should the fallen be forgotten it is as if they died for the second time. Sepulchral monuments at the Hradec Králové Battlefield of 1866
Kessler, Vojtěch ; Šrámek, J.
Monuments of the Austro-Prussian War have in their overwhelming majority memorial dimension. Thanks to their commemorative character, the monuments survived the year of 1918 and were not deliberately destroyed during the Nazi and Communist totalitarianism. Monuments of the Austro-Prussian War in Bohemia, Moravia and Silesia present a heterogeneous group with its Centre in Hradec Králové. Thanks to them a completely unique set of funerary sculpture and architecture is still in existence until these days. Its uniqueness lies not only in its artistic, memorial and revential basis. For historians monuments of the Austro-Prussian War represent an interesting object in their study of historical memory, its function and impact, as memorials were primarily intended to fix a memory.
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The use of historic battlefields for tourism development in the Czech republic
ŠULITKOVÁ, Nikola
This bachelor thesis explores how to use the potencial of places where particular battles happened. It is a part of tourism which belongs to dark tourism, concretely military tourism. The research is done through a survey, which takes place in South Bohemia, mainly the town of Písek and its surroundings. The main objective is to find out, how to improve battlefields and adjacent areas for visitors. Destinations have to be more attractive to achieve higher attendance. This paper deals especially with the battlefield at Sudoměř, where the monument of Jan Žižka can be seen. It is the main tourist attraction in this location. The output of the research is to provide a report with recommendations to popularize the entire location and to prompt people to visit it.
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DLC as a Marketing Tool in the Video Game Industry
Brádlerová, Andrea ; Švelch, Jaroslav (advisor) ; Koudelková, Petra (referee)
This thesis deals with the phenomenon of DLC in the context of marketing communication. DLC or downloadable content expanding the basic game, is a relatively new concept in the video game industry and its role is increasingly important in marketing communication in video games. The main focus of this thesis is to map DLC and analyze its importance in marketing communication and public relations of video game titles of various genres. Theoretical part of the thesis is focused on explaining the basic principles of understanding a video game as a medium, the specifics of gaming industry and description of the DLC itself as a content and marketing tool in video games. The research part of the thesis is dedicated to three case studies which deal with video games of different genres. Case studies are focused both on the practice of video game publishing companies and on reception of DLC on the side of the fans. The games being focused on are The Witcher 3 (RPG or a role-playing game), Civilization V (strategy game) and Battlefield 4 (FPS or first-person shooter game). Case studies focus on the role of DLC in games, marketing communication about DLC and conversely its role in marketing communication, reception of DLC in gaming communities and specific functions of DLC dependent on the video game genre.
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Dark tourism in the Czech republic
Kůtová, Markéta ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The aim of the theoretical part is to explain the term dark tourism, its forms and historical development. It describes the places that can be marked as the dark tourist destination and shows specific attitudes to the expression itself. The other part deals with the psychological aspect, possible reasons for this type of travelling are explored; it opens up the question of fascination with death and tragedy in general; it presents the moral aspects which can have the negative impact on tourists as well as on victims. It also attempts to highlight the presence of the ethical restraint and reasons for dark tourism is considered as very controversial topic. The practical part proposes to analyze the structure of dark tourist attractions in the Czech Republic. Furthermore, it examines the motives of their visitors and tries to offer a basis to cancellation of the taboo this topic. Regarding the tourism industry the work also brings the concept of the conversion dark tourist attractions in tourist destinations and their promotion by travel agent's.
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